SEARCH ENGINE OPTIMIZATION

If having your website return high on search result pages is important to your internet marketing plan, keep in mind that the following are critical for search engine optimization or SEO:

Keyword Choice - http://inventory.overture.com/d/searchinventory/suggestion/

Keyword Details: Placement and Font Decorations
First word(s)in the sentence or on the page, bold, underline, italics, heading tags, etc. Just as these details indicate to your site readers to take special notice to these words, they are also signals to the search engines that these words are important to your page.

Title, Meta, and Image Tags
Tags that are made specifically to tell the search engines what your site is about. Because webmasters abused these tags in the past, search engines no longer place as much importance on these tags as they used to. They are, however, still an important step in maximizing SEO.

Backlinks
Some backlinks are better than others for instance a link from CNN.com is more important than a link from JoeShmoe.com because CNN.com has more pagerank*
*Pagerank (or PR) is Google’s secret, patented method for measuring page importance on a scale from 0 - 10, where 10 is the highest. The PageRank algorithm analyzes the quality and quantity of links that point to a page.

Some backlinks may have tags in the code that say no follow which tells the search engine crawlers not to follow the link.

Backlink text is the text that your backlinks use will tell the search engines what content they are about to find at your site.

Sitemap
Tells a search engine how many pages you have in your site and how to navigate clearly from one page to the next

Frequent Updates
Get a blog, make sure it lives in your home directory, and update it as frequently as possible; just like visitors to your site, search engines love fresh content.

Duration your Site has been Up
Not much you can do about this one but sit back and wait for your hard work to pay off.